It’s unfortunate that sound for video isn’t better understood by marketers and even some creative professionals. I’ve had the pleasure of working just about every kind of production in the nearly twenty years I’ve been a creative professional. I’ve done lots and lots of commercials, Web videos, POP videos, trade show videos, event videos — …
2011 was destined to be the year of mobile. Why? Because “this year” has been for the predicted to be the year of mobile for the last 10 years. With the explosive growth in tablets in the last year it’s safe to say it finally, truly was the year of mobile. Transitioning to video business this …
Ok, so I stole the “collaboration is the new competition” hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I think it effects everyone involved …
Most single-media projects I’ve worked on in the last few years have included an afterthought. “Wouldn’t it be great to use this ______.” Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually has little budget for getting …
A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it’s not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the only one that will amaze you: Did …
A recent article I wrote for my former employer’s blog: Studios are reporting the biggest Memorial Day weekend ever. Why is this important? The advertising industry is consumed these days with articles about the “changing” media landscape, detailing why it will never be the same. While it’s important that we keep up with the advancement …
Online video has been exploding over the last several years. And there’s an army of wanna be auteurs posting to YouTube and Facebook with garage quality video aiming to meet the demand. This is great for personal projects and just having fun. But it’s not the way to proceed if you’re representing a quality brand. How …
There’s an analogy I’ve been tossing around for a few years to just about any ad pro that will listen. And yes, there are exceptions to my little theory so just take it for what it’s worth — a little fun. Most large ad agencies are like Major League Baseball teams. I don’t mean creative boutiques, …
