Jimmy Gilmore – Writer – Director

2011 was des­tined to be the year of mobile. Why? Because “this year” has been for the pre­dicted to be the year of mobile for the last 10 years. With the explo­sive growth in tablets in the last year it’s safe to say it finally, truly was the year of mobile. Tran­si­tion­ing to video busi­ness this […]

Ok, so I stole the “col­lab­o­ra­tion is the new com­pe­ti­tion” hook from Alex Bogusky, a true sage of our indus­try. You can read about his inter­pre­ta­tions of this phrase on his site, but let me take a moment to explain how it affects my busi­ness oper­a­tionally and one way I think it effects every­one involved […]

Most single-media projects I’ve worked on in the last few years have included an after­thought. “Wouldn’t it be great to use this ______.” For­tu­nately I tend to over shoot things and have had the cre­ative abil­ity to find solu­tions for these after­thoughts. But the aver­age com­mer­cial pro­duc­tion these days usu­ally has lit­tle bud­get for getting […]

Recently Zacuto, a cin­ema gear com­pany fin­ished it’s Great Cam­era Shootout 2. They tested many of the most pop­u­lar cam­eras now used in com­mer­cial pro­duc­tion as well as 35 neg­a­tive film. The results were sur­pris­ing to some and proof for the ini­ti­ated. But what does it really mean to those in the cre­ative indus­try facing […]

A study by Cisco VNI states that by 2014 90% of web traf­fic will be video. You might want to read that again. And no, it’s not a typo. This is prob­a­bly one of the more shock­ing num­bers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

Online video has been explod­ing over the last sev­eral years. And there’s an army of wanna be auteurs post­ing to YouTube and Face­book with garage qual­ity video aim­ing to meet the demand. This is great for per­sonal projects and just hav­ing fun. But it’s not the way to pro­ceed if you’re rep­re­sent­ing a qual­ity brand. How […]

There’s an anal­ogy I’ve been toss­ing around for a few years to just about any ad pro that will lis­ten. And yes, there are excep­tions to my lit­tle the­ory so just take it for what it’s worth — a lit­tle fun. Most large ad agen­cies are like Major League Base­ball teams. I don’t mean cre­ative boutiques, […]

It used to be an agency pro­fes­sional was expected to be a gen­er­al­ist in the specifics of mar­ket­ing and adver­tis­ing. It was under­stood that it’s impos­si­ble for a cre­ative, AE or media plan­ner to know every­thing about every­thing. Sure, you bet­ter know media buy­ing, strat­egy and cre­ative but no one expected a mid-level art director […]