Ok, so I stole the “collaboration is the new competition” hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I think it effects everyone involved […]
A year ago I began a journey that started at my former employer. My job transitioned from being simply a writer to a video content creator. Not only did I love this new role, I discovered I had a real passion for it. I also believed in what I was doing. It was the right thing […]
I don’t usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social media, I began editing and then […]
There’s an analogy I’ve been tossing around for a few years to just about any ad pro that will listen. And yes, there are exceptions to my little theory so just take it for what it’s worth — a little fun. Most large ad agencies are like Major League Baseball teams. I don’t mean creative boutiques, […]
On the way to the office this morning I heard a report on NPR about a web retailer who was upset about the Google Panda update. The article on NPR even casts Google as a bad guy of sorts. I really think this is unfair. Google has extensive documentation on their goals and enough about […]
It’s not new to complain about the craft of writing being under assault. I’m sure when the printing press was invented monks everywhere were cursing Gutenberg’s terrible invention. These days, writers in the ad world are called upon less and less to be simply professional and proficient writers. But I see this as less an […]