Do you know what the second largest search engine is? No, it’s not Bing. Yahoo? Nah. It’s YouTube. Yeah, really. Did you know that almost half of search results yeild video thumbnails? And as you might guess, those thumbnails tend to get clicked on. Is it time to get serious about video? You bet.
Ok, so I stole the “collaboration is the new competition” hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I think it effects everyone involved […]
Most single-media projects I’ve worked on in the last few years have included an afterthought. “Wouldn’t it be great to use this ______.” Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually has little budget for getting […]
For the last 50 years, advertising broadcast and video production has been an outsourced process that utilizes a vast amount of agency billable hours, vendors and freelancers while providing little direct control over the process for the client. It’s not uncommon for a commercial shoot to rival a movie production with the number of crew […]
A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it’s not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]