Jimmy Gilmore – Writer – Director

It seems when Google or Apple unveils some prod­uct the Twit­ter­sphere goes nuts for a few days or maybe a week. Peo­ple have being flam­ing the com­ment streams and mes­sage boards over FCP X for the last week, Google Buzz was a huge topic of con­ver­sa­tion for about three days. Wave, a lit­tle longer but […]

On the way to the office this morn­ing I heard a report on NPR about a web retailer who was upset about the Google Panda update. The arti­cle on NPR even casts Google as a bad guy of sorts. I really think this is unfair. Google has exten­sive doc­u­men­ta­tion on their goals and enough about […]

New post at Kil­gan­non Says: We’re in the midst of some rather trans­for­ma­tive times. Espe­cially if you hap­pen to live in the Mid­dle East.  Some are cred­it­ing Face­book and Twit­ter as key cat­a­lysts that helped to over­throw a 40-year dic­ta­tor­ship in Egypt. This phe­nom­e­non has spread through­out the Arab world from Yemen to Bahrain and is […]

There’s been a mass hys­te­ria in the blo­gos­phere for the last cou­ple years. Peo­ple are claim­ing that adver­tis­ing is dead, the world has changed, and the only way to truly com­mu­ni­cate a mean­ing­ful mes­sage to your con­sumer is to use social media. In this sce­nario, the for­ward think­ing Social Media agency or a Dig­i­tal Agency […]

One of the great things about social media is how it can con­nect you with thou­sands of peo­ple you would oth­er­wise never know. This makes it easy to  be exposed to new things, learn from them and become more informed and smarter about busi­ness every sin­gle day. Indeed, social media has helped to vastly improve […]

Prob­a­bly the most fun thing about the agency embrac­ing social media has been the inter­nal learn­ing around the agency’s blog. Along with Jonathan, I play a cen­tral role in edit­ing and admin­is­trat­ing it. Being a copy­writer, you may think I’m going “yeah, it’s funny to see an AE strug­gle with the blank page.” (It’s not, because […]

Part of the creative’s job these days is to develop ways to encour­age shar­ing a new cam­paign. It’s no longer enough to cre­ate bril­liant cre­ative that con­nects with the audi­ence. Now, cre­ative needs to be so pow­er­ful that it encour­ages “engage­ment” and “shar­ing.” Read the rest here.

Image via Wikipedia I know peo­ple who are bright, ener­getic and engaged in per­son but don’t come off that way online. They have Face­book pro­files that are never updated and Twit­ter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep up […]

Image by PunkJr via Flickr I’m writ­ing this from “video vil­lage” on the set of a video and print pro­duc­tion in LA. I’ve been really, really busy with this cam­paign so I haven’t had time to blog as much this last week. So what bet­ter time to address blog­ging fre­quency – which is exactly what […]