New post on agency blog: The digital age has added a new responsibility to the creative’s job. It used to be that we just had to be funny, smart, and on target. Now we have to be measurable, and we must create content with measurement in mind. While this certainly sounds like an extra layer that …
More than a few of my posts have been about the difficulties of working in advertising these days. It’s always been a competitive industry with high burn out and turn over. But it’s been even worse lately thanks to the economy and the rapid change in technology. But there are also some really great things …
If you work as a creative, chances are your job isn’t nearly as glamorous as you imagined it would be in portfolio school. Like the kid shooting hoops in the driveway, or practicing his pitching on the mound, you most likely imagined yourself becoming the hero by applying your skills against adversity. Instead of sinking …
When I first started in the ad business I couldn’t decide if I was an artist, a craftsman, or a hack. Now I’ve come to realize that I’m all of those at the same time, maybe even on the same day. It may be a creative business, but business it is and sometimes in business …
Some people who get divorced from or break up with a lover often talk about how they forgot why they ever got involved with their special someone in the first place. Or they just wonder what happened to the love. As if it was a magical thing that came and went with the wind. These kinds …
I’m not really the biggest fan of his or even watch his shows too often but I do find him a curious spectacle. Mostly because he exemplifies what so wrong and right about leaders in the creative fields. First top five of what’s right wrong with his creative leadership. 1) Yelling. If you have to …
Probably the most fun thing about the agency embracing social media has been the internal learning around the agency’s blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I’m going “yeah, it’s funny to see an AE struggle with the blank page.” (It’s not, because …
