Jimmy Gilmore – Writer – Director

There’s an anal­ogy I’ve been toss­ing around for a few years to just about any ad pro that will lis­ten. And yes, there are excep­tions to my lit­tle the­ory so just take it for what it’s worth — a lit­tle fun. Most large ad agen­cies are like Major League Base­ball teams. I don’t mean cre­ative boutiques, […]

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

New post at Kil­gan­non Says: We’re in the midst of some rather trans­for­ma­tive times. Espe­cially if you hap­pen to live in the Mid­dle East.  Some are cred­it­ing Face­book and Twit­ter as key cat­a­lysts that helped to over­throw a 40-year dic­ta­tor­ship in Egypt. This phe­nom­e­non has spread through­out the Arab world from Yemen to Bahrain and is […]

When Arcade Fire took home record of the year Sun­day, a lot of peo­ple made note that an indie upstart, not asso­ci­ated with a big label was able to write, per­form and pro­duce, all by them­selves, the best album of the year. Unlike the “Lady,” they didn’t need the big machine of pro­duc­ers, mar­keters, and […]

The old moto was “shoot it on 35.” And if there were good folks behind the lens, you were vir­tu­ally ensured a decent neg­a­tive to make pretty pic­tures in post pro­duc­tion. “Shoot it in HD” has a lot less mean­ing. In fact, HD is a deliv­ery for­mat and not really a cam­era for­mat. And since […]

There’s been a mass hys­te­ria in the blo­gos­phere for the last cou­ple years. Peo­ple are claim­ing that adver­tis­ing is dead, the world has changed, and the only way to truly com­mu­ni­cate a mean­ing­ful mes­sage to your con­sumer is to use social media. In this sce­nario, the for­ward think­ing Social Media agency or a Dig­i­tal Agency […]

Last year I went out on a limb and made some pre­dic­tions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the pre­dic­tions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming […]

It’s not new to com­plain about the craft of writ­ing being under assault. I’m sure when the print­ing press was invented monks every­where were curs­ing Gutenberg’s ter­ri­ble inven­tion. These days, writ­ers in the ad world are called upon less and less to be sim­ply pro­fes­sional and pro­fi­cient writ­ers. But I see this as less an […]

New post on agency blog: The dig­i­tal age has added a new respon­si­bil­ity to the creative’s job. It used to be that we just had to be funny, smart, and on tar­get. Now we have to be mea­sur­able, and we must cre­ate con­tent with mea­sure­ment in mind. While this cer­tainly sounds like an extra layer that […]

In the age of social media, every­body want to be an expert and nobody ever wants to be an idiot. Ones idiocy could be on their per­ma­nent Twitter-record after all. But I’d like to stand up and say it’s OK to be an idiot, at least some­times. Early in my career I worked with a […]