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Archive for the 'advertising' Category

Content creation is no longer a one screen process

Wednesday, November 2nd, 2011

Most single-media projects I’ve worked on in the last few years have included an after­thought. “Wouldn’t it be great to use this ______.” For­tu­nately I tend to over shoot things and have had the cre­ative abil­ity to find solu­tions for these after­thoughts. But the aver­age com­mer­cial pro­duc­tion these days usu­ally has lit­tle bud­get for getting […]

The great camera shootout — What it means for agency producers and creatives

Tuesday, October 25th, 2011

Recently Zacuto, a cin­ema gear com­pany fin­ished it’s Great Cam­era Shootout 2. They tested many of the most pop­u­lar cam­eras now used in com­mer­cial pro­duc­tion as well as 35 neg­a­tive film. The results were sur­pris­ing to some and proof for the ini­ti­ated. But what does it really mean to those in the cre­ative indus­try facing […]

Fluid Films Vision Part 2. Technology has changed everything

Wednesday, August 10th, 2011

For the last 50 years, adver­tis­ing broad­cast and video pro­duc­tion has been an out­sourced process that uti­lizes a vast amount of agency bill­able hours, ven­dors and free­lancers while pro­vid­ing lit­tle direct con­trol over the process for the client. It’s not uncom­mon for a com­mer­cial shoot to rival a movie pro­duc­tion with the num­ber of crew […]

The Fluid Films Vision Part 1

Tuesday, August 2nd, 2011

A study by Cisco VNI states that by 2014 90% of web traf­fic will be video. You might want to read that again. And no, it’s not a typo. This is prob­a­bly one of the more shock­ing num­bers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]

Announcement. Fluid Films. Branded Content for Broadcast, the Web, and the Future.

Monday, August 1st, 2011

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

Great big exciting changes in the next couple weeks

Sunday, July 31st, 2011

I don’t usu­ally blog about per­sonal things. I usu­ally post about per­sonal stuff on Face­book. But this is one of those few times that the per­sonal and pro­fes­sional are one. Over the last cou­ple years my pro­fes­sional direc­tion has changed slightly. No longer just writ­ing copy for ads and social media, I began edit­ing and then […]

From the Kilgannon Blog: Google+ is here. What should marketers do about it.

Tuesday, July 12th, 2011

This arti­cle is reposted from Kil­gan­non­Says, my for­mer employ­ers blog. Last week the Twit­ter­sphere was all abuzz about Google+. A sim­ple search shows the net­work already has 9 mil­lion users. Prob­a­bly even more by the time you read this.  My first impres­sion is that it is no Google Wave, Apple Ping, or even Google Buzz. In […]

Google Plus mania. Are we missing the forrest for the tree?

Thursday, June 30th, 2011

It seems when Google or Apple unveils some prod­uct the Twit­ter­sphere goes nuts for a few days or maybe a week. Peo­ple have being flam­ing the com­ment streams and mes­sage boards over FCP X for the last week, Google Buzz was a huge topic of con­ver­sa­tion for about three days. Wave, a lit­tle longer but […]

From the agency blog: Nine reasons the media revolution is really an evolution.

Monday, June 20th, 2011

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

How to make a professional online video for your brand. Hint, it’s not with a Flip Cam.

Thursday, June 16th, 2011

Online video has been explod­ing over the last sev­eral years. And there’s an army of wanna be auteurs post­ing to YouTube and Face­book with garage qual­ity video aim­ing to meet the demand. This is great for per­sonal projects and just hav­ing fun. But it’s not the way to pro­ceed if you’re rep­re­sent­ing a qual­ity brand. How […]

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