Share In the age of social media, everybody want to be an expert and nobody ever wants to be an idiot. Ones idiocy could be on their permanent Twitter-record after all. But I’d like to stand up and say it’s OK to be an idiot, at least sometimes. Early in my career I worked with …
Category Archives: advertising
Top 10 things about being an advertising copywriter.
Share More than a few of my posts have been about the difficulties of working in advertising these days. It’s always been a competitive industry with high burn out and turn over. But it’s been even worse lately thanks to the economy and the rapid change in technology. But there are also some really great …
I play utility
Share If you work as a creative, chances are your job isn’t nearly as glamorous as you imagined it would be in portfolio school. Like the kid shooting hoops in the driveway, or practicing his pitching on the mound, you most likely imagined yourself becoming the hero by applying your skills against adversity. Instead of …
The business of Art
Share When I first started in the ad business I couldn’t decide if I was an artist, a craftsman, or a hack. Now I’ve come to realize that I’m all of those at the same time, maybe even on the same day. It may be a creative business, but business it is and sometimes in …
Why your advertising sucks. You forgot why you hired your agency.
Share Some people who get divorced from or break up with a lover often talk about how they forgot why they ever got involved with their special someone in the first place. Or they just wonder what happened to the love. As if it was a magical thing that came and went with the wind. These …
Gordon Ramsey — Epic Creative Director
Share I’m not really the biggest fan of his or even watch his shows too often but I do find him a curious spectacle. Mostly because he exemplifies what so wrong and right about leaders in the creative fields. First top five of what’s right wrong with his creative leadership. 1) Yelling. If you have …
Turning the tables at the agency with social media
Share Probably the most fun thing about the agency embracing social media has been the internal learning around the agency’s blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I’m going “yeah, it’s funny to see an AE struggle with the blank page.” (It’s not, …
Are we in a post-branding world?
Share Economic pressure has created a situation where marketers are asking for immediate results before they ask for perceived luxuries like brand recognition. Clients are demanding metrics that connect marketing to sales. Metrics for things like brand recognition are tough to tie to concrete things like sales and thus to ROI. They’re also pushing for media …
