Jimmy Gilmore – Writer – Director

I was talk­ing with a group of social media folks about met­rics the other day and it made me think of a famous quote by William Gold­man, the Hol­ly­wood screen­writer “Nobody knows any­thing.” Gold­man was talk­ing about how nobody in Hol­ly­wood knows if a movie is going to do well. There are just so many […]

The early part of my career was easy. Seemed like things just got bet­ter every year. I had my pic­ture in CA Mag­a­zine within a few months of get­ting my first busi­ness cards printed. On my sec­ond job was as pri­mary writer on the Oak­ley sun­glasses busi­ness. My next job included a lot of TV […]

When ini­tially dis­cussing social media with clients, often the first thing brought up is using Twit­ter or Face­book as an out­go­ing tool to push their adver­tis­ing mes­sages. If you’re think­ing about social media from a tra­di­tional mar­ket­ing per­spec­tive, there’s noth­ing wrong with this con­cept. It’s obvi­ously a cheap media buy, and we all know that […]

Agen­cies have heard loudly that serv­ing the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.

Posted late because, hey, I’m busy. I think this is the story of the week just because it’s such a good exam­ple of both what is wrong and why there is hope for the social web. A PR firm, Reverb Com­mu­ni­ca­tion, was busted for gam­ing the iPhone app store. They seem pretty unapolo­getic about their behavior […]

Image via Crunch­Base Notice this doesn’t say “Top Ten.” Just ten things, as a mod­est prac­ti­tioner of copy and social media, I think aren’t obvi­ous to peo­ple com­ing to social media from adver­tis­ing. I expect some peo­ple will have a few prob­lems with this list. That should be expected, we are still defin­ing social media. […]

Image via Crunch­Base This is the first install­ment of Jimmy’s Week on the Inter­Webs. A very low-level look at what’s cur­rent and what I think would be inter­est­ing for agency folks that is hap­pen­ing on the Web. This may end up being a weekly blog arti­cle or it might not. Lots inter­est­ing things going on with […]

This is an open let­ter to the many who have asked me, and will ask me, about work­ing in an tough indus­try. I’ve been slammed lately, seems like there’s just as much work these days but I’m doing a lot more things rather than cre­at­ing ads. So I’m apol­o­gize if it’s taken awhile to get […]

One of the first things you learn as a copy­writer is that bor­rowed inter­est is a lame way to engage a con­sumer. What is bor­rowed inter­est? It is bor­row­ing inter­est from a celebrity or some­thing per­ceived as inter­est­ing, like skate­boards or super­heros and attach­ing it to a prod­uct with no log­i­cal tie. Sex may have […]

Image by Straws pulled at ran­dom via Flickr Not so long ago adver­tis­ing was TV, news­pa­pers, mag­a­zine, out­door and news­pa­per ads. Even with the Web in the mix, most “dig­i­tal stuff” was left to dig­i­tal spe­cial­ist. As the dig­i­tal space has become more impor­tant to con­sumers and clients and more money is invested, it’s become […]