Share Some people who get divorced from or break up with a lover often talk about how they forgot why they ever got involved with their special someone in the first place. Or they just wonder what happened to the love. As if it was a magical thing that came and went with the wind. These …
Author Archives: Jimmy Gilmore
Gordon Ramsey — Epic Creative Director
Share I’m not really the biggest fan of his or even watch his shows too often but I do find him a curious spectacle. Mostly because he exemplifies what so wrong and right about leaders in the creative fields. First top five of what’s right wrong with his creative leadership. 1) Yelling. If you have …
Turning the tables at the agency with social media
Share Probably the most fun thing about the agency embracing social media has been the internal learning around the agency’s blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I’m going “yeah, it’s funny to see an AE struggle with the blank page.” (It’s not, …
Personal time. Sometimes you have to take some from social media too.
Share It’s been a few weeks since I posted here and for good reason. But this really isn’t the time or place to talk about it. (If you’re my Facebook friend and you know me personally, you already know why I haven’t posted.) I’ve written here before about the need to post frequently and maintain …
Are we in a post-branding world?
Share Economic pressure has created a situation where marketers are asking for immediate results before they ask for perceived luxuries like brand recognition. Clients are demanding metrics that connect marketing to sales. Metrics for things like brand recognition are tough to tie to concrete things like sales and thus to ROI. They’re also pushing for media …
Are “digital” creatives the future for traditional shops?
Share There’s been a lot of discussion lately about what the future’s creative department should look like and who it should be headed by. Do traditional shops need to get rid of their old guard and make way for leaders and practitioners steeped in the traditions of the digital shops? Surely they need to get rid …
