2012 has been a pretty good year for me. Not without it’s challenges but personally and professionally I have to say through hard work things going well. The industry as a whole doesn’t seem a whole lot healthier anecdotally. Agencies are still seem slow to hire four plus years after the mass layoffs. I’m still hearing …
Firefox add-ons and Google Chrome extensions are are great way to keep tools and information on tap. Here are five that I really like. Rapportive: Rapportive works with your email and reports information on the person who sent you an email message. Don’t have a clue who the person is who just hit you with …
Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you’re going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But more likely than not, part of …
After spending over a decade as a copywriter, and working through the internet explosion, I have a few opinions about what it takes to be a great copywriter in today’s creative environment. The three key elements are first, being well a rounded writer, second, having a great understanding of how media works, and third, and …
Over ten years ago, Sun’s CEO told us to “You have zero privacy anyway. Get over it.” In a few circles Facebook is becoming about as trusted as BP or Phillip Morris. And in my opinion, this is justified. While I agree with Scott McNeally’s assessment, I don’t agree with his sentiment. We shouldn’t get …
It’s unfortunate that sound for video isn’t better understood by marketers and even some creative professionals. I’ve had the pleasure of working just about every kind of production in the nearly twenty years I’ve been a creative professional. I’ve done lots and lots of commercials, Web videos, POP videos, trade show videos, event videos — …
