Jimmy Gilmore – Writer – Director

2011 was des­tined to be the year of mobile. Why? Because “this year” has been for the pre­dicted to be the year of mobile for the last 10 years.

With the explo­sive growth in tablets in the last year it’s safe to say it finally, truly was the year of mobile.

Tran­si­tion­ing to video busi­ness this year and cre­at­ing a start-up video busi­ness in Sep­tem­ber, I can also say that online video is truly on the minds of every­one in the mar­ket­ing, inter­ac­tive and adver­tis­ing busi­nesses. Cre­at­ing video con­tent for audi­ences now inter­act­ing more often on less work related devices that are more suited for video con­tent, I believe will fuel more growth in video next year.

Inter­net TV has received a fair amount of buzz this year. GoogleTV has popped up on lots of new devices and Net­flix has had some major suc­cess and fail­ures. I think IPTV is def­i­nitely the wave of the future as it is in phone tech­nol­ogy. We should see con­tin­ued growth here.

QR codes of course have also been all over the place this year. Here’s to hop­ing they get more thought­ful next year.

Loca­tion based apps have become ubiq­ui­tous — well, for any­one own­ing a smart phone. I have to say folks, I’m about sick of see­ing you check into work, lunch, and then work again.

Prob­a­bly the best part of the year has been that peo­ple are start­ing to under­stand social a lit­tle bet­ter. Fewer blank stares in meet­ings and also less reliance on the guru types. Social is also no longer the thing for the intern “cause they’re young and they under­stand that stuff.”

I haven’t seen any over­all sta­tis­tics for the year yet but just from what I’m hear­ing and see­ing is a lot of pain in the small to mid-sized ad agen­cies while the larger ones doing bet­ter this year. But not nearly as well as the larger inter­ac­tive shops. This is also a trend I think will con­tinue until tra­di­tional small ad agen­cies find a way to make them­selves rel­e­vant again or the econ­omy shifts dramatically.

2011 has truly been a mixed bag — lots of cool tech but stag­nate growth. Here’s to 2012 being a lit­tle more pos­i­tive on the growth side.

This entry was posted Thursday, December 15th, 2011 at 12:07 pm and is filed under creative, future, interactive. You can leave a response, or trackback from your own site.