Ok, so I stole the “collaboration is the new competition” hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I think it effects everyone involved …
Most single-media projects I’ve worked on in the last few years have included an afterthought. “Wouldn’t it be great to use this ______.” Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually has little budget for getting …
