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Archive for June, 2011

Google Plus mania. Are we missing the forrest for the tree?

Thursday, June 30th, 2011

It seems when Google or Apple unveils some prod­uct the Twit­ter­sphere goes nuts for a few days or maybe a week. Peo­ple have being flam­ing the com­ment streams and mes­sage boards over FCP X for the last week, Google Buzz was a huge topic of con­ver­sa­tion for about three days. Wave, a lit­tle longer but […]

From the agency blog: Nine reasons the media revolution is really an evolution.

Monday, June 20th, 2011

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

How to make a professional online video for your brand. Hint, it’s not with a Flip Cam.

Thursday, June 16th, 2011

Online video has been explod­ing over the last sev­eral years. And there’s an army of wanna be auteurs post­ing to YouTube and Face­book with garage qual­ity video aim­ing to meet the demand. This is great for per­sonal projects and just hav­ing fun. But it’s not the way to pro­ceed if you’re rep­re­sent­ing a qual­ity brand. How […]

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