Jimmy Gilmore – Writer – Director

It used to be an agency pro­fes­sional was expected to be a gen­er­al­ist in the specifics of mar­ket­ing and adver­tis­ing. It was under­stood that it’s impos­si­ble for a cre­ative, AE or media plan­ner to know every­thing about every­thing. Sure, you bet­ter know media buy­ing, strat­egy and cre­ative but no one expected a mid-level art director […]

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]