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Archive for October, 2010

The long and painful death of the “writer” copywriter

Monday, October 18th, 2010

It’s not new to com­plain about the craft of writ­ing being under assault. I’m sure when the print­ing press was invented monks every­where were curs­ing Gutenberg’s ter­ri­ble inven­tion. These days, writ­ers in the ad world are called upon less and less to be sim­ply pro­fes­sional and pro­fi­cient writ­ers. But I see this as less an […]

TV and Apple TV battle to transform the living room.">Convergence, is it finally here? Google TV and Apple TV battle to transform the living room.

Monday, October 4th, 2010

Back in the 90s I was on a list serve (remem­ber those?) on the con­ver­gence of media. The think­ing back then was that sooner or later tele­vi­sion would no longer be bound to the liv­ing room and that the Web wouldn’t be bound to the desk­top. They would con­verge. If con­tent could be deliv­ered at […]

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