Monthly Archives: September 2010

Creative in the age of measurement.

New post on agency blog: The dig­i­tal age has added a new respon­si­bil­ity to the creative’s job. It used to be that we just had to be funny, smart, and on tar­get. Now we have to be mea­sur­able, and we must cre­ate con­tent with mea­sure­ment in mind. While this cer­tainly sounds like an extra layer that …

September 16, 2010 – 11:04 am | By Jimmy Gilmore | Posted in advertising | Tagged , , , | Comments (0)

It’s OK to be an idiot. Sometimes.

In the age of social media, every­body want to be an expert and nobody ever wants to be an idiot. Ones idiocy could be on their per­ma­nent Twitter-record after all. But I’d like to stand up and say it’s OK to be an idiot, at least some­times. Early in my career I worked with a …

September 1, 2010 – 2:07 pm | By Jimmy Gilmore | Posted in advertising | Tagged , , , | Comments (0)