Monthly Archives: August 2010

Top 10 things about being an advertising copywriter.

More than a few of my posts have been about the dif­fi­cul­ties of work­ing in adver­tis­ing these days. It’s always been a com­pet­i­tive indus­try with high burn out and turn over. But it’s been even worse lately thanks to the econ­omy and the rapid change in tech­nol­ogy. But there are also some really great things

I play utility

If you work as a cre­ative, chances are your job isn’t nearly as glam­orous as you imag­ined it would be in port­fo­lio school. Like the kid shoot­ing hoops in the dri­ve­way, or prac­tic­ing his pitch­ing  on the mound, you most likely imag­ined your­self becom­ing the hero by apply­ing your skills against adver­sity. Instead of sink­ing

The Rockstar Complex

One of the great things about social media is how it can con­nect you with thou­sands of peo­ple you would oth­er­wise never know. This makes it easy to  be exposed to new things, learn from them and become more informed and smarter about busi­ness every sin­gle day. Indeed, social media has helped to vastly improve

The business of Art

When I first started in the ad busi­ness I couldn’t decide if I was an artist, a crafts­man, or a hack. Now I’ve come to real­ize that I’m all of those at the same time, maybe even on the same day. It may be a cre­ative busi­ness, but busi­ness it is and some­times in busi­ness

Where is Alex’s chorus? Or the triangle of ad deprevity.

Imag­ine a tri­an­gle. On one side is push­ing tobacco. The other side is glam­or­iz­ing gam­bling. And the last side is exploit­ing chil­dren. When I started my career this was the ter­rain I promised myself I would never work. And I never have. And, frankly, my moral com­pass hasn’t wavered much through the years. But I’ve never