Jimmy Gilmore – Writer – Director

It’s been a few weeks since I posted here and for good rea­son. But this really isn’t the time or place to talk about it. (If you’re my Face­book friend and you know me per­son­ally, you already know why I haven’t posted.)

I’ve writ­ten here before about the need to post fre­quently and main­tain a  con­stant pres­ence. Con­sis­tently cre­at­ing high-quality con­tent is the best way to build influ­ence in the social media sphere and to increase the chances that  posts be fea­tured high in search results.

What if you’re not up to cre­at­ing high-quality con­tent? Jim Rome the pop­u­lar sports DJ jokes that he has to go “down in the base­ment and recharge the bat­ter­ies” every now and then to keep the qual­ity of his pro­gram up to  his stan­dards. This is a human and nor­mal thing to do – yet pro­fes­sion­als still feel the need to tweet their vaca­tions away. Stop it.

If you’re in a cor­po­rate envi­ron­ment you need a plan for your per­sonal time. For the agency blog, we keep a cou­ple generic arti­cles in reserve that can be posted when peo­ple are on vaca­tion – we advise clients to do the same. If you’re a per­sonal blog­ger you can do some­thing sim­i­lar, post­ing before your vaca­tion but not have the posts go live  till you’re far away from respon­si­bil­ity – Word­Press makes this really easy. Or you can just give your­self a break. I did and I don’t feel guilty.