Jimmy Gilmore – Writer – Director

Part of the creative’s job these days is to develop ways to encour­age shar­ing a new cam­paign. It’s no longer enough to cre­ate bril­liant cre­ative that con­nects with the audi­ence. Now, cre­ative needs to be so pow­er­ful that it encour­ages “engage­ment” and “sharing.”

Read the rest here.

Be Socia­ble, Share!

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