Monthly Archives: June 2010

Are we in a post-branding world?

Eco­nomic pres­sure has cre­ated a sit­u­a­tion where mar­keters are ask­ing for imme­di­ate results before they ask for per­ceived lux­u­ries like brand recog­ni­tion. Clients are demand­ing met­rics that con­nect mar­ket­ing to sales. Met­rics for things like brand recog­ni­tion are tough to tie to con­crete things like sales and thus to ROI. They’re also push­ing for media plans …

June 25, 2010 – 9:32 am | By Jimmy Gilmore | Posted in advertising, future, marketing | Tagged , , , | Comments (0)

Why your advertising sucks part 6. You’re scared you might offend someone.

Ever met some­one who never takes sides. Never makes a clear deci­sion. Always wants the group to decide so he doesn’t run the risk of mak­ing any­one upset. You prob­a­bly called this per­son wishy washy, inde­ci­sive or maybe even weak. And never a leader. Now imag­ine this per­son is your brand. A lot of mar­keters …

June 10, 2010 – 4:00 pm | By Jimmy Gilmore | Posted in advertising, creative, marketing | Tagged , , , , | Comments (1)

What the hell inspires me? Actually, you can.

As a writer and cre­ative per­son, inspi­ra­tion is some­thing I’m sup­posed to know a lot about. I shouldn’t need your help, because I’m inspired to write witty, inter­est­ing things all the time, right? Cer­tainly I’ve got a direct line to the muse? Unfor­tu­nately, there’s no bat phone for writ­ers. Arti­cle con­tin­ues here on agency blog.

June 8, 2010 – 10:08 am | By Jimmy Gilmore | Posted in advertising, marketing | Tagged , , , , | Comments (1)

Are “digital” creatives the future for traditional shops?

There’s been a lot of dis­cus­sion lately about what the future’s cre­ative depart­ment should look like and who it should be headed by. Do tra­di­tional shops need to get rid of their old guard and make way for lead­ers and prac­ti­tion­ers steeped in the tra­di­tions of the dig­i­tal shops? Surely they need to get rid of …

June 4, 2010 – 11:39 am | By Jimmy Gilmore | Posted in advertising, creative, interactive, marketing | Tagged , , , , , | Comments (1)

Why your advertising sucks part 5. It’s designed to make you feel good.

Too many mar­ket­ing depart­ments spend count­less hours navel gaz­ing, try­ing to find a omni­scient inner-voice. This ora­cle is sup­posed to com­mu­ni­cate who they are as a com­pany and what they need to tell their cus­tomers so that they will finally under­stand the value they offer the world. It never works. Sorry, navel gaz­ers, your belly but­ton …

June 2, 2010 – 8:32 am | By Jimmy Gilmore | Posted in advertising, marketing, social media | Tagged , , , | Comments (1)