Jimmy Gilmore

The world is a scary place when no one knows what’s going to hap­pen next. All the mod­els that told us how the econ­omy and mar­kets would behave aren’t work­ing. It’s time for all of us to change but no one knows exactly how. But if you resist change, chances are you’ll break under the pres­sure and end up out of work or out of business.

I used to feel that suc­cess only came from stay­ing true to my work and stand­ing up to chal­lenges. That I should fight for stan­dards and fight for the ideas behind my work. And this may have been true a decade ago.

But lately, suc­cess for me has come more often when I’ve become elas­tic. By bend­ing with con­flict and embrac­ing the chal­lenges and mak­ing the solu­tion bet­ter than the bat­tered idea.

Another way is in relearn­ing how to do things. Apply­ing what I already know to new sit­u­a­tions and new real­i­ties. How so?

Apply­ing copy­writ­ing skills to social media.

Using pho­tog­ra­phy skills to make small bud­gets go farther.

Apply­ing tele­vi­sion pro­duc­tion expe­ri­ence to Web video.

And using any down time to advance dig­i­tal knowledge.

These are just a few ways I’m try­ing to become elas­tic in how I work. Years ago I would have fought for the killed idea or to stay on the big bud­get job. Now I’m elas­tic and embrac­ing the change. I hope you become elas­tic too.