Monthly Archives: March 2010

Social media policies and why you need one

Image by Getty Images via Daylife Just because you’re not ready for social media mar­ket­ing doesn’t mean you can put off estab­lish­ing a social media pol­icy for your busi­ness. Your employ­ees and cus­tomers are already active on social net­works, sooner or later they’ll engage. Arti­cle con­tin­ues on the Kil­gan­non Says Blog.

23 Linkedin Tips. Or a B2B Linkedin cheat sheet

Image via Crunch­Base Edi­tors Note: This is another post in my series of cheat sheets. These were ini­tially cre­ated to aid a client but I thought they would be use­ful for oth­ers and decided to share them here. Would you believe Linkedin is one of the top traf­fic gen­er­a­tors for our agency blog and our cor­po­rate

Academy Awards and social media monitoring. Can we predict the future?

The acad­emy awards is a bit of a pop­u­lar­ity con­test. Not as much as the Golden Globes, so it will prob­a­bly be a lit­tle more excit­ing to see if there’s any pre­dic­tive insight here. I’m just going to stick with the big awards and pull a few charts and see if there’s any­thing real inter­est­ing

The all-powerful customer and why you shouldn’t “friend” her.

Image by mark sebas­t­ian via Flickr In pre­vi­ous posts, I’ve talked about rela­tion­ships in social media and why I think “friends” is the wrong way to think about a brand’s rela­tion­ship with their cus­tomers. The old rela­tion­ship model wasn’t bro­ken. It’s just evolved as cus­tomer con­tacts have moved to new envi­ron­ments. And this has made

Shattered. It’s time to re-imagine.

I don’t know a sin­gle per­son in my pro­fes­sion of adver­tis­ing, or in an ancil­lary field, who isn’t work­ing much harder for the same or less money then they were a few years ago. Most indus­tries have been hit real hard. But mar­ket­ing and adver­tis­ing pro­fes­sion­als got it right in the teeth. Mar­ket­ing depart­ments are now