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Archive for March, 2010

SEO">Top 13 things every advertising copywriter should know about SEO

Tuesday, March 30th, 2010

Image by mar­ciook­abe via Flickr Most ad agen­cies have his­tor­i­cally hired spe­cial­ists to han­dle the dig­i­tal part of the equa­tion – leav­ing cre­atives to play and not worry so much about the tech­ni­cal details. After all, they’ve got plenty on their plate learn­ing pro­grams, pro­duc­tion skills, and just crank­ing out killer cre­ative. Who needs another […]

Casting calls are humbling. And not just for actors.

Saturday, March 27th, 2010

Image by Hol­ly­wood Poo­dle via Flickr I’ve just spent the last four days watch­ing cast­ing for a series of videos we’re cre­at­ing for one of our clients. Every time I watch a cast­ing ses­sion it’s a mix of emo­tions — embar­rass­ment, awe, pas­sion, grat­i­tude, won­der, and of course, thanks. Usu­ally the ses­sions are all over […]

Why I blog. Or I’ve learned more here than…

Friday, March 26th, 2010

Image by Pere­grino Will Reign via Flickr I had two con­ver­sa­tions with tal­ented ad cre­atives yes­ter­day that reminded me of how far main­tain­ing this blog and my other sites have taken me in the last year. The first was about SEO and the sec­ond was about pro­fi­ciency with devel­op­ment. Nei­ther one of them had been […]

Channel your passion. Just don’t necessarily listen to it.

Thursday, March 25th, 2010

Image via Wikipedia My fist hit the table this morn­ing. I was feel­ing pas­sion­ate. Really pas­sion­ate about my work. It’s an empow­er­ing thing – feel­ing so pas­sion­ate about what you do that you’re will­ing to sacrafice your hand. The one you use to write with, which is how you make your liv­ing. My job doesn’t save […]

Is your brand a community?

Tuesday, March 23rd, 2010

Image by Meer via Flickr A com­mu­nity is a place where peo­ple come to gather, do things for each other and orga­nize around com­mon ideals and goals. In com­mu­ni­ties, peo­ple build trust and cre­ate rela­tion­ships that hope­fully last life­times and maybe even gen­er­a­tions. Does this sound like your busi­ness? Maybe or maybe not. But it […]

Desktop twitter apps. A down-and-dirty review.

Monday, March 22nd, 2010

Image via Crunch­Base If you’re still using Twit­ter from Twitter.com, I have to say you’re mak­ing it hard on your­self and you’re not get­ting all you can out of it. Desk­top apps are one way to make it eas­ier to track fol­low­ers, respond, orga­nize and mon­i­tor your pro­file or brand. I usu­ally make an effort to […]

When uncertainty makes things hard, become elastic

Friday, March 19th, 2010

Image by pt via Flickr The world is a scary place when no one knows what’s going to hap­pen next. All the mod­els that told us how the econ­omy and mar­kets would behave aren’t work­ing. It’s time for all of us to change but no one knows exactly how. But if you resist change, chances […]

Top 10 reasons to rant somewhere other than your blog or your Twitter account

Wednesday, March 17th, 2010

Lewis Black via last.fm Some peo­ple love to rant. Even more peo­ple love to rant on a blog. Some blogs were even cre­ated for peo­ple to rant about pol­i­tics, the price of milk, or even their ex’s groom­ing habits. In the non-digital world, peo­ple find that kind of behav­ior repul­sive. They sim­ply don’t want to […]

Social currency is the new capital

Monday, March 15th, 2010

Image by Jim Lin­wood via Flickr Have you worked your ass off so you could get to a place where peo­ple have to come to you? Does you chest well up with pride because you’re an really impor­tant guy or gal?  You’ve got money, pres­tige, things and even a fancy title. Maybe you even belong […]

The Internet is “just like”..er nothing. So stop saying it is.

Thursday, March 11th, 2010

Image via Wikipedia Ed note: For the pur­pose of this post, when I say the Inter­net I’m includ­ing all Inter­net mar­ket­ing, includ­ing social media mar­ket­ing. Just about every meet­ing on social media or inter­ac­tive mar­ket­ing there is some­one who says it’s just like ___. You can put what ever you want in that blank because […]

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