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Archive for January, 2010

Social media and search. They go together like hot dogs and buns.

Friday, January 29th, 2010

Image via Wikipedia Lets face it not every­body likes hot dogs or buns but it doesn’t mean you can ignore either if you’re try­ing to have a party. This is some­thing I’ve been notic­ing gets messed up enough that it was worth writ­ing about. The arti­cle is posted on the agency blog.

Top 10 signs you’re a douchey agency type?

Wednesday, January 27th, 2010

Image by Tacit Requiem via Flickr Now more than ever, we agency pro­fes­sion­als can­not afford to have cliche’ agency jerks among our ranks. There’s enough ten­sion with clients and providers thanks to the eco­nomic hard­ships. So please, if you rec­og­nize any of these behav­iors as some­thing you or your col­leagues do, please do your best […]

What tribe are you? Tribalization of media and audiance.

Saturday, January 23rd, 2010

I was recently asked what was the biggest change in the last decade. I thought: easy, tri­bi­liza­tion. Mar­shall McLuhan pre­dicted it and it hap­pened. Peo­ple feel more con­nected these days but actu­ally they’re less con­nected as a whole. They’re now organ­i­cally build­ing tribes and speak­ing to each other in their own coded lan­guage. Turn on […]

Hey junior, wanna avoid producing #$2=@!. Or how to sell good work.

Friday, January 15th, 2010

Image by Slight­ly­north via Flickr Fact of life, junior cre­ative: not every client is going to buy your great work. Some will just wear you down until what finally runs is just bad. Why? Pol­i­tics, bad taste, stu­pid­ity, or just plain arro­gance. And in a good econ­omy, great agen­cies fire them. But most agen­cies have […]

Time to stop pussy footing, creative folks.

Wednesday, January 13th, 2010

Image by musha68000 via Flickr I’m a copy­writer and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me think­ing about the role that cre­ative folks are play­ing in the social space right now. The real­ity is we’re not doing all that much […]

Managing the noise. What to do about Twitter overload.

Monday, January 11th, 2010

Image via Wikipedia So you have already drunk the Twit­ter Koolaide. You’ve been tweet­ing awhile and now you have a few hun­dred fol­low­ers and are fol­low­ing more peo­ple than you can keep track of using Twitter.com on your browser. And you’re begin­ning to feel that you’re prob­a­bly not get­ting all that you could out of […]

The risk reward index. Or are you trying hard enough to embarras yourself?

Friday, January 8th, 2010

Back in the days when I used to pro­duce a lot of tele­vi­sion spots, I sat through hun­dreds and hun­dreds of the most awk­ward audi­tions. Some were more like an Amer­i­can Idol out­takes show than you’d like to believe. Why? Because actors are will­ing to take huge risks to get an oppor­tu­nity to do something […]

What does real engagement mean? A change of mindset.

Tuesday, January 5th, 2010

Engage­ment is a term that has been used so much in the last cou­ple years by mar­keters it’s start­ing to loose it’s mean­ing. It’s become a short­hand for do some­thing “social.” But engage­ment at it’s best is an emo­tional involve­ment or com­mit­ment between two par­ties. Unfor­tu­nately, com­mit­ment is some­thing many mar­keters only expect of their […]

On New Years Resolutions. Or why let an arbitrary day be so important to your goals?

Saturday, January 2nd, 2010

I’ve never been a fan of New Years Res­o­lu­tions. The ideas of self improve­ment and set­ting goals are great. But New Years Res­o­lu­tions are for the most part, doomed for fal­i­ure. It’s as if peo­ple sub­con­ciously say, “I’m going to set a goal that’s slightly out of reach, then attempt it for a month, then […]

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