Comments on: Social media monitoring software selection: Why we chose Social Radar.

By: Jimmy Gilmore

Jimmy Gilmore — Fri, 05 Mar 2010 02:15:01 +0000

You hit on what I was subtly getting at. We have multiple clients. None of them are huge consumer brands that justify a per search basis cost. I feel that some of these services are priced for large corporations.

Social Radar charges us a flat fee.

As a consultant, you may go from client to client so you're not consistently tracking a lot of searches. It's one client this week, another the next. Radian6 probably makes the most sense that case.

I honestly think you're going to have to look specifically at your needs and your budget then match them to the tools.

By: Ian Armstrong

Ian Armstrong — Fri, 05 Mar 2010 01:42:30 +0000

I’m curious, Jimmy, are any of these products better situated to use in a social media consultancy environment — where monitoring and reporting is being done for multiple clients vs. a single company?

By: Jimmy Gilmore

Jimmy Gilmore — Thu, 04 Mar 2010 21:15:01 +0000

By: Ian Armstrong

Ian Armstrong — Thu, 04 Mar 2010 20:42:30 +0000

By: Evaluating Social Media Monitoring Tools. Do I really need all that? | Jimmy Gilmore

Wed, 03 Feb 2010 02:37:51 +0000

[…] post is the over-due follow up to this one. It took awhile to write not just because I’ve been busy but because I wanted to add to the […]

By: themaria

themaria — Tue, 19 Jan 2010 21:53:17 +0000

If you want to discuss further, please feel free to ping me on Twitter or mogneva (at) biz360 (dot) com — would be curious to see what you think.

By: Jimmy Gilmore

Jimmy Gilmore — Fri, 15 Jan 2010 04:58:30 +0000

Thanks for sharing information about Biz360. I missed your product when we were looking so I guess I owe you listen at least. There’s certainly room for more providers. Every tool I have looked at so far has it’s strengths and every business has it’s own individual needs. Jimmy

By: Jimmy Gilmore

Jimmy Gilmore — Fri, 15 Jan 2010 04:48:55 +0000

Danielle, It’s a pretty daunting process evaluating a complex software product — especially since it’s such a new category. I’ll get the follow up posted soon and try and explain the process we used to make our decision a little better. When it came down to making our selection we just had to focus on the criteria set up in advance. Kinda of like an agency review. More to come soon. Thanks for reading and commenting, of course. Jimmy

By: Maria Ogneva

Maria Ogneva — Fri, 15 Jan 2010 00:26:43 +0000

Jimmy,

Great post! I feel your pain; for many smaller businesses some of these cost structures are out of reach, and there are many features that are simply “overkill”. For your next writeup, please consider Biz36o’s Community Insights tool. We have flexible accounts for small businesses that allow to track multiple topics, as well as an easy-to-use UI, alert system, workflow tools, as well as pretty advanced topic setup capabilities, such as proximity search.We index blogs, forums, microblogs and online news (with more sources on the way), to serve up results in real-time.

Let me know if you want to take it for a ride. Would be happy to hear your feedback.

Maria Ogneva
Biz360
@themaria @biz360

By: Danielle

Danielle — Thu, 14 Jan 2010 23:20:47 +0000

I’m actually in the process of looking at social media monitoring tools as well. I’ve done demos/webinars for Radian 6, Cymfony, ScoutLabs, Techrigy SM2, and Sysomos, but I know there is still so much out there to look at before I make a decision (obviously, I hadn’t even looked at what you picked– Social Radar). Looking forward to reading your follow-up post with more detail as to how you made your final decision!