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Give yourself a holiday bonus

It’s been a dif­fi­cult year in adver­tis­ing and mar­ket­ing to say the least. The worst in my mem­ory. And the mem­ory of every­one I’ve talked to — even the old timers.

Signs point to a recov­ery in the spring for most busi­nesses but the agency busi­ness is always quicker to suf­fer in down­turns and the last to reap the ben­e­fits of an upswing. This means the real hir­ing gains may not be felt till sum­mer and maybe even later. Plus many tra­di­tional agency jobs may be gone for­ever as bud­gets shift per­ma­nently to web based marketing.

What’s a poor soul to do in such a chal­leng­ing envi­ron­ment? Give your self a hol­i­day bonus. No. Don’t go out and spend money on some­thing expen­sive and fun. Rather, do some­thing for your­self that will improve you and your mar­ketabil­ity. Like:

Read a book on social media mar­ket­ing. I can rec­om­mend two – Word of Mouth Mar­ket­ing and Groundswell.

Take a class, do an online tuto­r­ial, or read a book on a new pro­gram and actu­ally learn it. Any skill devel­op­ment or Web related will cer­tainly be pos­i­tive for your future.

Improve your pre­sen­ta­tion skill by tak­ing a improv class or join­ing toast­mas­ters.

Vol­un­teer to take on a new ini­tia­tive at work.

Become expert in another mar­ketable skill that you already have. I’m cur­rently refin­ing my pho­tog­ra­phy sills.

What do you think peo­ple can do for them­selves for the hol­i­days? I’d love to know what you think.

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