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Archive for December, 2009

Halfway-serious webvertising predictions for 2010

Tuesday, December 29th, 2009

Most pre­dic­tions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even big­ger. The kids will con­tinue to text at an alarm­ing rate — it’s pri­vate you know. Social media […]

My sister, the rock… err… opera star

Sunday, December 27th, 2009

I noticed a few peo­ple arriv­ing here look­ing for my sis­ter, Rachele, after her tremen­dous Met Debut. If you did too, I wouldn’t want you to be dis­ap­pointed. Oh, and she rocked it, take a look. More posted about her per­for­mance on Med­i­cine Opera. And why not become a fan? Update: Rachele vis­ited Knoxville. There was a […]

Give yourself a holiday bonus

Friday, December 18th, 2009

It’s been a dif­fi­cult year in adver­tis­ing and mar­ket­ing to say the least. The worst in my mem­ory. And the mem­ory of every­one I’ve talked to — even the old timers. Signs point to a recov­ery in the spring for most busi­nesses but the agency busi­ness is always quicker to suf­fer in down­turns and the […]

White elephants, advertising, and interactive and social media marketing

Thursday, December 17th, 2009

Today we’re doing our annual white ele­phant gift exchange. It can be a blast if you end up with a nice bot­tle of wine or an iTunes gift card. How­ever, the unlucky end up with gar­den gnomes and REO Speed­wagon LP’s. You never know what you’ll end up with in the end which makes it […]

How’s your online personal brand doing? Or what we can learn from Tiger Woods.

Tuesday, December 15th, 2009

This train wreck that’s been hap­pen­ing on all the gos­sip sites, new chan­nels, and sports out­lets should be dri­ving two things home to every­one who lives in the dig­i­tal age. There is no pri­vacy and can’t con­trol your per­sonal brand. So what if you’re not Tiger Woods with mil­lions of dol­lars of endorse­ments to worry about? […]

Hey flash people, it’s a mobile world

Friday, December 11th, 2009

I’m just about over Flash for­ever. I once heard flash ref­ered to as it as the “flashy gold chain of the inter­net.” I tend to agree – espe­cially when it’s used for a site intro. But I am guilty of using it on sites in the past, some of which I would still defend. I […]

Fast enough is the new good enough

Thursday, December 10th, 2009

Today fast enough is the new good enough. For­tu­nately, this will change and clients will start by ask­ing for qual­ity again, in addi­tion to cheap and fast. The cycli­cal nature of busi­ness will cause them to demand mem­o­rable and even enter­tain­ing work again. Do you have a plan for this even­tual turn back toward qual­ity? Are […]

Loose you inhibitions

Monday, December 7th, 2009

My 3 year old had a bal­let recital this week­end. It was awe­some. 20 lit­tle girls just throw­ing it all out there for the sheer joy of doing some­thing they enjoy. Big smiles on their faces and hav­ing the time of their short lives. Bal­let is new to them and they’re find­ing great joy in it. […]

Faster copywriter! Kill! Kill! Or have ad agencies painted theseleves into a corner?

Friday, December 4th, 2009

Gone are the days of the long lunches and con­cept­ing over beers. I have accepted it. The new norm is “I need it tomor­row.” Or, “do you think you can have some­thing by end of day?” No self pre­serv­ing account exec­u­tive uses the word “no” any­more. This leaves us cre­ative types pulling more and more out […]

Social media monitoring software selection: Why we chose Social Radar.

Tuesday, December 1st, 2009

A short post on why we selected Social Radar as our social media mon­i­tor­ing software.

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