Monthly Archives: December 2009

Halfway-serious webvertising predictions for 2010

Most pre­dic­tions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even big­ger. The kids will con­tinue to text at an alarm­ing rate — it’s pri­vate you know. Social media

My sister, the rock… err… opera star

I noticed a few peo­ple arriv­ing here look­ing for my sis­ter, Rachele, after her tremen­dous Met Debut. If you did too, I wouldn’t want you to be dis­ap­pointed. Oh, and she rocked it, take a look. More posted about her per­for­mance on Med­i­cine Opera. And why not become a fan? Update: Rachele vis­ited Knoxville. There was a

Give yourself a holiday bonus

It’s been a dif­fi­cult year in adver­tis­ing and mar­ket­ing to say the least. The worst in my mem­ory. And the mem­ory of every­one I’ve talked to — even the old timers. Signs point to a recov­ery in the spring for most busi­nesses but the agency busi­ness is always quicker to suf­fer in down­turns and the

White elephants, advertising, and interactive and social media marketing

Today we’re doing our annual white ele­phant gift exchange. It can be a blast if you end up with a nice bot­tle of wine or an iTunes gift card. How­ever, the unlucky end up with gar­den gnomes and REO Speed­wagon LP’s. You never know what you’ll end up with in the end which makes it

How’s your online personal brand doing? Or what we can learn from Tiger Woods.

This train wreck that’s been hap­pen­ing on all the gos­sip sites, new chan­nels, and sports out­lets should be dri­ving two things home to every­one who lives in the dig­i­tal age. There is no pri­vacy and can’t con­trol your per­sonal brand. So what if you’re not Tiger Woods with mil­lions of dol­lars of endorse­ments to worry about?

Hey flash people, it’s a mobile world

I’m just about over Flash for­ever. I once heard flash ref­ered to as it as the “flashy gold chain of the inter­net.” I tend to agree – espe­cially when it’s used for a site intro. But I am guilty of using it on sites in the past, some of which I would still defend. I

Fast enough is the new good enough

Today fast enough is the new good enough. For­tu­nately, this will change and clients will start by ask­ing for qual­ity again, in addi­tion to cheap and fast. The cycli­cal nature of busi­ness will cause them to demand mem­o­rable and even enter­tain­ing work again. Do you have a plan for this even­tual turn back toward qual­ity? Are

Loose you inhibitions

My 3 year old had a bal­let recital this week­end. It was awe­some. 20 lit­tle girls just throw­ing it all out there for the sheer joy of doing some­thing they enjoy. Big smiles on their faces and hav­ing the time of their short lives. Bal­let is new to them and they’re find­ing great joy in it.

Faster copywriter! Kill! Kill! Or have ad agencies painted theseleves into a corner?

Gone are the days of the long lunches and con­cept­ing over beers. I have accepted it. The new norm is “I need it tomor­row.” Or, “do you think you can have some­thing by end of day?” No self pre­serv­ing account exec­u­tive uses the word “no” any­more. This leaves us cre­ative types pulling more and more out

Social media monitoring software selection: Why we chose Social Radar.

A short post on why we selected Social Radar as our social media mon­i­tor­ing software.