Comments on: What I learned at BlogWell Atlanta http://jimmy-gilmore.com/2009/11/what-i-learned-at-blogwell/ I do creative Thu, 29 Jul 2010 22:32:12 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jimmy Gilmore http://jimmy-gilmore.com/2009/11/what-i-learned-at-blogwell/comment-page-1/#comment-17 Jimmy Gilmore Fri, 20 Nov 2009 18:39:40 +0000 http://jimmy-gilmore.com/?p=198#comment-17 Change is something marketers have accepted for awhile now. It's the pace of change we're currently seeing that's freaking people out. I absolutely agree on the tools and tactics. It drives me crazy when people disparage the entire social space by slamming one particular technology. Change is something marketers have accepted for awhile now. It’s the pace of change we’re currently seeing that’s freaking people out.

I absolutely agree on the tools and tactics. It drives me crazy when people disparage the entire social space by slamming one particular technology.

]]> By: Brandon Sutton http://jimmy-gilmore.com/2009/11/what-i-learned-at-blogwell/comment-page-1/#comment-16 Brandon Sutton Fri, 20 Nov 2009 18:14:44 +0000 http://jimmy-gilmore.com/?p=198#comment-16 Hey Jimmy - great to hear your take on Blogwell. I share your optimism in this space, and I think we're just scratching the surface. Your last sentence really resonates with me - it speaks to the fluidity of this field. I think marketers have to be careful not to 'wait and see' or take advantage of opportunities while they are hot. None of us knows what networks will be hot a year from now, much less in 5 years. That doesn't mean we shouldn't be engaging using the tools that are available now. Waiting to see if [insert social network here] is going to be a fad or the best thing since Wonderbread is taking time away from connecting with people right now! Change is part of the equation now - that part we know for sure. The best thing marketers can do is work from a well-defined strategy. The tactics and tools may change, but they can be adapted to fit the strategy. Hey Jimmy — great to hear your take on Blogwell. I share your optimism in this space, and I think we’re just scratching the surface. Your last sentence really resonates with me — it speaks to the fluidity of this field. I think marketers have to be careful not to ‘wait and see’ or take advantage of opportunities while they are hot. None of us knows what networks will be hot a year from now, much less in 5 years. That doesn’t mean we shouldn’t be engaging using the tools that are available now. Waiting to see if [insert social network here] is going to be a fad or the best thing since Wonderbread is taking time away from connecting with people right now! Change is part of the equation now — that part we know for sure. The best thing marketers can do is work from a well-defined strategy. The tactics and tools may change, but they can be adapted to fit the strategy.

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