Thanks for a well-thought out post on #NMATL and Backnoise. There is no doubt that control has changed hands. Not only can you not ‘push’ messages down consumers throats, but it’s not enough to just ‘listen’ either. Companies, marketers, event coordinators, everyone must be ready to respond properly. Existing within the ‘flow’ of the back and forth is where most future successes will be found.

Thanks for a well-thought out post on #NMATL and Backnoise. There is no doubt that control has changed hands. Not only can you not ‘push’ messages down consumers throats, but it’s not enough to just ‘listen’ either. Companies, marketers, event coordinators, everyone must be ready to respond properly. Existing within the ‘flow’ of the back and forth is where most future successes will be found.