Jimmy Gilmore – Writer – Director

The lat­est tech­nol­ogy to get peo­ple all hot and both­ered in mobile web mar­ket­ing is aug­mented real­ity.

Because the tech­nol­ogy is so new we don’t require any cre­ativ­ity from the peo­ple employ­ing the medium other than than just using it pro­fi­ciently. This is going to change rapidly with all Web 2.0, social media, and mobile tools and appli­ca­tions. The wow fac­tor will wear off and peo­ple will demand more for their attention.

Shortly after the Lumiere broth­ers cre­ated mov­ing pic­tures, Thomas Edi­son toured the coun­try with a short movies of a train and a horse run­ning. Peo­ple didn’t even need music they were so amazed at what was hap­pen­ing before them. Today, the audi­ence demands more. Give them a lame plot, line, or spe­cial effect and they will Tweet about it to the detri­ment of the box office.

Ever see those early tele­vi­sion com­mer­cials? They were bad. Com­i­cally bad even. But there was lit­tle com­pe­ti­tion and no one really knew what a good TV spot was until the cre­ative rev­o­lu­tion in the 60s. Now a great TV spot can affect pop cul­ture as deeply as a pop­u­lar TV show or even a Acad­emy Award win­ning movie.

Some day this will be true of social media and inter­ac­tive mar­ket­ing efforts. For now we have Web memes. Soon Web mar­ket­ing efforts will take on the same rel­e­vance in soci­ety as tra­di­tional ones. And when it does, it won’t be because some­one came up with another cool tech­nol­ogy, but because we finally fig­ured out some­thing really cre­ative, engag­ing, and rel­e­vant to do with it.