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Archive for October, 2009

It takes more than a wow to keep people excited

Thursday, October 29th, 2009

Image by danor­bit. via Flickr The lat­est tech­nol­ogy to get peo­ple all hot and both­ered in mobile web mar­ket­ing is aug­mented real­ity. Because the tech­nol­ogy is so new we don’t require any cre­ativ­ity from the peo­ple employ­ing the medium other than than just using it pro­fi­ciently. This is going to change rapidly with all Web […]

When employees tweet their mouth off

Tuesday, October 27th, 2009

You knew it would hap­pen. An employee was gonna blow a gas­ket on Twit­ter. So now you’re think­ing maybe this social media thing needs to be clamped down on. And just when it was start­ing to pay off too. Well did you plan for when the implo­sion hap­pens? You’ve got a plan for work­place acci­dents, legal […]

Some connections are just better

Monday, October 26th, 2009

The inter­webs got me in touch with an old friend last week I had not talked to since I moved east. I picked up the phone and we picked up where we had left off – it was a great con­ver­sa­tion. It was also con­nec­tion worth renew­ing. But there are some peo­ple I see every […]

Return to Normalcy?

Tuesday, October 20th, 2009

War­ren G Hard­ing ran for pres­i­dent for promis­ing a “return to nor­malcy.” The word nor­malcy didn’t sound nor­mal back then either. But his slo­gan did tap into the uncer­tainty and rapid change of the time. They’d just gone through a war in which the rules had changed thanks to a tech­no­log­i­cal trans­for­ma­tion. The whole coun­try had […]

Nobody Knows Everything

Friday, October 16th, 2009

I was talk­ing with a group of social media folks about met­rics the other day and it made me think of a famous quote by William Gold­man, the Hol­ly­wood screen­writer “Nobody knows any­thing.” Gold­man was talk­ing about how nobody in Hol­ly­wood knows if a movie is going to do well. There are just so many […]

New Media Atlanta and the BackNoise controversy

Monday, October 12th, 2009

My first expe­ri­ence with Bac­kNoise ever was three weeks ago at the New Media Atlanta con­fer­ence. Bac­kNoise is a web­site that allows peo­ple watch­ing an event to pro­vide a run­ning com­men­tary of what is hap­pen­ing. They can do it anony­mously or, if they choose, com­ment using their name. What this pro­vided was a win­dow into what […]

How much should you have to give to get?

Thursday, October 8th, 2009

Like all par­ents of young chil­dren, I hate, hate, hate how much it costs to keep my kids in dia­pers. So when I opened a new pack of Hug­gies® I was happy to be noti­fied I pos­si­bly had won a life­time sup­ply. All I had to do was fill out an online form. OK. But the […]

Whatever it is you’re great at, something else is probably needed

Wednesday, October 7th, 2009

The early part of my career was easy. Seemed like things just got bet­ter every year. I had my pic­ture in CA Mag­a­zine within a few months of get­ting my first busi­ness cards printed. On my sec­ond job was as pri­mary writer on the Oak­ley sun­glasses busi­ness. My next job included a lot of TV […]

Social media isn’t free. Nor should it be.

Friday, October 2nd, 2009

A few months ago I worked on an adver­tis­ing project that came up because a client was promised some free pro­duc­tion and media. This offer was too good to pass up so they asked the agency to add some value and help make the most out of the oppor­tu­nity. I bet you know where I’m […]

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