Jimmy Gilmore – Writer – Director

I can’t tell you how many peo­ple have told me in the last year that TV is dead. Unlike the changes we’re see­ing in printed media, this couldn’t be fur­ther from real­ity. Nev­er­the­less, the way we’re watch­ing TV has changed. But there are some mis­con­cep­tions about the way we’re watch­ing TV. For exam­ple, that everyone […]

When ini­tially dis­cussing social media with clients, often the first thing brought up is using Twit­ter or Face­book as an out­go­ing tool to push their adver­tis­ing mes­sages. If you’re think­ing about social media from a tra­di­tional mar­ket­ing per­spec­tive, there’s noth­ing wrong with this con­cept. It’s obvi­ously a cheap media buy, and we all know that […]

Agen­cies have heard loudly that serv­ing the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.