Jimmy Gilmore – Writer – Director

Notice this doesn’t say “Top Ten.” Just ten things, as a mod­est prac­ti­tioner of copy and social media, I think aren’t obvi­ous to peo­ple com­ing to social media from advertising.

I expect some peo­ple will have a few prob­lems with this list. That should be expected, we are still defin­ing social media. Got a prob­lem, leave a com­ment. I’m listening.

1. The PR peo­ple are way ahead of you in this arena. Their busi­ness has been shift­ing more dra­mat­i­cally and longer than ours.
2. Social Media isn’t a threat to your job if you still have one and you take SM seri­ously. But if you don’t have a job, it could be your savior.
3. Social media isn’t just about user gen­er­ated con­tent. You have to give peo­ple some­thing to talk about.
4. If you dig in and ded­i­cate your­self to social media, you’ll gain more than you’ll give.
5. Social media still needs a con­cept. If you just build it, they won’t come.
6. Don’t con­cept for the tech­nol­ogy. Social media isn’t usu­ally “paid,” so do what makes sense for the brand and the con­cept. Just because the client said they want a Face­book page, doesn’t mean you should make one.
7. Social media is about learn­ing and shar­ing. Your social media exe­cu­tions should share some­thing of value.
8. You can’t tell half truths or even spin. The blog­gers will skewer you.
9. Social media isn’t a fad.
10. Learn­ing is more impor­tant than in other media.

I’m sure I must have missed something…

Be Socia­ble, Share!

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This entry was posted Monday, August 24th, 2009 at 5:21 pm and is filed under advertising, social media. You can leave a response, or trackback from your own site.