Jimmy Gilmore

Posted late because, hey, I’m busy.

I think this is the story of the week just because it’s such a good exam­ple of both what is wrong and why there is hope for the social web. A PR firm, Reverb Com­mu­ni­ca­tion, was busted for gam­ing the iPhone app store. They seem pretty unapolo­getic about their behav­ior and are raked over the coals for it by a blog­ger. This is story is a great demon­stra­tion of the shift to the “Trust Econ­omy.” You had bet­ter be trust­wor­thy or the blog­ger com­mu­nity will call you out.

Face­book adds Open Web Com­mu­nity leader. This doesn’t speak to any obvi­ous news other than the direc­tion they plan to go, open.

Face­book updated their iPhone app. It’s way bet­ter. Check it out if you use an iPhone, you’ll be pleased.

I talked to Gretchen Miller and Michael Strut­ton of Vit­rue on Mon­day. They showed me their SRM tool which is still in beta. It enables users to get more out of Face­book with a auto­mated plat­form that also pro­vides some project man­age­ment func­tions. It’s like a CRM sys­tem, but for FB. Which is prob­a­bly where the SRM comes from. It also has link track­ing built in, which is sim­i­lar to what bit.ly does, but pri­vate. For a mar­ket­ing depart­ment that’s very seri­ous about their FB pres­ence, this is a tool to look at. They also have a Twit­ter func­tion in the works.

Are you famil­iar with TED? Noth­ing spe­cific or new I’m call­ing out. But they are “ideas worth spreading.”

Finally got around to set­ting up my Google Voice account. This is a per­ma­nent free phone num­ber that you can for­ward any­where and some cool extras like email voice mail. Sing up. It’s free.