Jimmy Gilmore – Writer – Director

Posted late because, hey, I’m busy. I think this is the story of the week just because it’s such a good exam­ple of both what is wrong and why there is hope for the social web. A PR firm, Reverb Com­mu­ni­ca­tion, was busted for gam­ing the iPhone app store. They seem pretty unapolo­getic about their behavior […]

Image via Crunch­Base Notice this doesn’t say “Top Ten.” Just ten things, as a mod­est prac­ti­tioner of copy and social media, I think aren’t obvi­ous to peo­ple com­ing to social media from adver­tis­ing. I expect some peo­ple will have a few prob­lems with this list. That should be expected, we are still defin­ing social media. […]

Image via Crunch­Base This is the first install­ment of Jimmy’s Week on the Inter­Webs. A very low-level look at what’s cur­rent and what I think would be inter­est­ing for agency folks that is hap­pen­ing on the Web. This may end up being a weekly blog arti­cle or it might not. Lots inter­est­ing things going on with […]

This is an open let­ter to the many who have asked me, and will ask me, about work­ing in an tough indus­try. I’ve been slammed lately, seems like there’s just as much work these days but I’m doing a lot more things rather than cre­at­ing ads. So I’m apol­o­gize if it’s taken awhile to get […]

One of the first things you learn as a copy­writer is that bor­rowed inter­est is a lame way to engage a con­sumer. What is bor­rowed inter­est? It is bor­row­ing inter­est from a celebrity or some­thing per­ceived as inter­est­ing, like skate­boards or super­heros and attach­ing it to a prod­uct with no log­i­cal tie. Sex may have […]

Image by Straws pulled at ran­dom via Flickr Not so long ago adver­tis­ing was TV, news­pa­pers, mag­a­zine, out­door and news­pa­per ads. Even with the Web in the mix, most “dig­i­tal stuff” was left to dig­i­tal spe­cial­ist. As the dig­i­tal space has become more impor­tant to con­sumers and clients and more money is invested, it’s become […]